IT WAS TIME FOR NO “PLAN B”
Every Plan B has an ungrateful role in our lives.
Even offensive, I would say: they tell us that we don’t believe enough in Plan A.
Their aim is to divert us. To distract us.
What from? From essentialness. From whatever is essential for each one of us.
Once our Plan A is hitting the road, Plan B spreads its way with “just in case”, “but”, “pay attention”, “be careful with”, “you should think twice about it”. Almost like an unconvenient Metheorology.
Then, life turns into a little, indifferent and passionless Plan B list.
Plan A is what we really want. Plan B, an excuse.
Plan A is conviction. Plan B, convenience.
Plan A is the boat. Plan B is barely a life preserver.
WHAT IS HAVING A “PLAN A”
Plan A is working only on projects that I like. Even better: projects that passionate me.
Having a Plan A is knowing that the previous stage, one and only within my new configuration, is absolutely unnegotiable. And reaffirms that facing any doubt I won’t see any doctor or psychoanalyst, but I will go just one paragraph back. Not a hundred steps back.
Having a Plan A is not succumbing before the comfort of repeating the past.
Having a Plan A is not living drugged by constant complains, but awaken by enthusiasm.
Having a Plan A is your desire knocking out your fears.
Having a Plan A is, in the end, having projects that make me feel fresh, dynamic, joyful.
My Plan A is, just as that Ivan Lins and Vitor Martins’ song says: “Beginning again, counting on me”.
Knowing that I am my main partner. And, at the same time, that I don’t want to be a lone ranger or one-man band.
I know that I am good at teamwork. I want to invite others to produce my projects, feeling empathy with them. And, why not, be also invited to work in other’s projects, if that makes me happy and if I can add an extra value to them.
Everything shows that my new entrepreneurship should be called Plan A.
IT WILL BE CALLED “DENGIS DESIGN IDEAS & MUSIC”
Look at its logo.That anagram, which has been always on my mind, fits perfectly with my present. And the most important: I’m honouring my belgium great-grandmother’s courage, that inherited me her surname as a legacy.
Ronald Shakespear, an Argentinian guru of Graphic Design, says it clearly: “Chefs design their menu, rural teachers design their daily class, and musicians design when they compose their music sheets.”
I subscribe to this definition and make it mine shaping ideas, contents, brands, books, music. And everything what my heart and soul dictates me. There’s no limit.
Perhaps some people may think that not having Plan B is suicidal. For me, it’s vital.
If it works, it works. If it doesn’t work, I will receive visitors in my ashram.
But I am sure about one thing: I won’t just stay with the desire of making it happen.
Héctor Dengis (Buenos Aires, Argentina)